Healthy Link Building 101
Posted : 01/3/10 10:29 PM
Link building is one of the most important aspects of SEO, and yet so often it is done incorrectly. People read that having many inbound links coming to their website can help them rank better on the search engines and thereby increase their web traffic and hopefully their ROI, but many never take the time to fully read the webmaster guidelines and learn how they should be building links. Instead they send out email requests to other webmasters, submit to every link directory they can find, participate in artificial link swaps, and often times even purchase links. Then when their site is dropped and they lose traffic they wonder why. Well, in the next few posts we’re going to explore some of the common misconceptions about link building and look at some healthy white hat strategies to help any website build some quality back links.
First things first, before we continue you should read and have a good understanding of the major search engines ( Google, Yahoo, Bing ) webmaster guidelines. It is very important that you familiarize yourself with these guidelines so you understand how you should build your website and gain an understanding of what types of websites you be trying to get back links from. Here are links to these guidelines…
1. Google : http://www.google.com/support/webmasters/bin/answer.py?answer=35769
2. Yahoo : http://help.yahoo.com/l/us/yahoo/search/basics/basics-18.html
3. Bing : http://help.live.com/help.aspx?mkt=en-US&project=wl_webmasters
Once you’ve read and have a good understanding of those the next step is to truly gain an understanding of what a link is. So lets break it down….
<a href=”destination”>anchor text or image</a>
1.<a> : open anchor – used to define anchors and hyperlinks in html
2. href=”destination” : href attribute – defines the link address
3. anchor text or image : text or image that is click-able to take you to the href address
4. </a> : close anchor – closes the link
This is a link in its simplest form. There are many more elements which can be added that can affect the way the link is expressed and the value the link passes, but we’ll touch a little more on those in later posts. For now you should recognize that a link is really only meant to do one thing, and that is send a user from one point to another. This has and will always be the primary purpose of a link. A good link will direct the user to an appropriate page that corresponds with the content of the page and the links anchor text. So getting or placing links on pages with little or no traffic is worthless because the link doesn’t fulfill its main purpose, and hiding a link from users is worthless as well regardless of whether or not the search engines can find it because again it is not fulfilling its main purpose.
This concludes our first post on healthy link building. In our next few posts we’ll take a closer look at some of the common misconceptions about link building and begin to take a look at some healthy strategies to help any website get some quality back links. Thanks for reading and please feel free to leave comments.
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